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Marketing Mangos to the Masses

Our marketing programs are a long-term commitment to changing consumer behaviors and buying habits.  We work through many different channels to get more consumers buying and eating mangos everyday.  We spread the mango message through five main areas:

Consumer Marketing & Public Relations

The goal of this program is to have consumers seeing mangos everywhere – on TV, in newspapers, in magazines, online – so they are thinking about mangos more often.  Thinking about mangos can be the first step to buying more mangos.  Click here to learn more. 

Retail Marketing & Promotions

Retailers are the gatekeeper to our consumers -  right at the point of purchase.  Their choices about promotion, pricing, display and handling of mangos can have a major impact on mango movement and the entire mango industry.  That’s why we’re working every day to get them the best information and create incentives for them to do more to pump up their mango volume.  Click here to learn more. 

Foodservice Marketing & Public Relations

The goal of this program is to get new mango dishes on restaurant menus, create new mango lovers through the trial of these dishes and ultimately move more fresh mangos through the foodservice pipeline.  Click here to learn more. 

Online Marketing

These days, everyone seems to be online.  From moms looking for recipes to kids and teachers looking for games, consumers are increasingly dependent on the web to provide information and entertainment.  The internet has also increased our ability to communicate and deliver convenient tools and information to retailers and mango industry members.  Our online marketing program is designed to engage all of these varied audiences, bring them to our web site and keep them coming back for more.  Click here to learn more. 

Trade Media Advertising & Publicity

More positive press for mangos in the publications that retailers read is the primary goal of this program.   Through advertising and editorial stories, we are getting the mango message out to the produce industry.  Click here to learn more. 

Results & Definitions

It’s important to set goals and measure our results, so we know if we’re on the right track.  We report results for each program area and these reports are updated throughout the year as new information becomes available.  As you link to each page above, you will find reporting for that program area. Some of the terms we use in these reports might not be familiar to you, so we’ve put all of the definitions together in one place.  Click here for a glossary of terms we use in reporting our results.