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Mangos are poised to become the produce success story of our time. Consumption per capita of fresh mangos doubled from 1995 to 2004, and imports of fresh mangos jumped 23% in 2006 over the previous year according the U.S. Department of Agriculture (USDA). Many factors, including the growing Hispanic population and an increase in the popularity of more exotic and ethnic foods are lining up to create the perfect environment for mangos to grow even more in the coming years.

You and your company can benefit from this exciting and profitable trend, and we're here to help.

Our Crop History & Forecast is designed to help you understand trends in movement and plan your mango program. In POS & Graphics you'll find versions of our logo and tagline, along with POS designs and elements to help you educate your customers about mangos. The Varieties & Availability section profiles the main commercial mango varieties and shows when they are most likely to be available. Our Category Management section will be growing rapidly over the coming months and years as we build our research resources to help you make fact-based decisions to help drive mango movement. In Mango Merchandising & Handling, we provide guidance and best practices for mangos. And finally, in our Mango Messages section, we've detailed four key ways for you to educate your customers about mangos.

Stay tuned for future additions and updates to our Retailer Resource Center. Later this year, look for a whole new section where we'll list mango producers and suppliers to help you execute your global sourcing and year-round supply strategies more effectively.

We've just been working on behalf of the mango industry since early in 2006, and there are many more tools in the works to help you build the mango madness in your stores.