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Handling mangos correctly can result in better tasting mangos, happier mango customers, more impulse mango purchases and greater long-term mango sales.

These strategies have been identified by retailers and mango industry veterans as some of the most successful strategies and tactics for better mango handling and merchandising.

Meanwhile, the National Mango Board will be conducting research to determine how to improve mango quality and our customers' eating experience. No doubt some of our findings will help us refine our recommended handling practices and develop new ones.

Move it Mainstream

Hiding mangos in the back of the department is no way to super-charge your mango program. Move them up front and create large displays with consumer information for selection and preparation. See our new POS designs for help in this area.

Customize Assortment

Keep the customer segments in mind when procuring mangos. High-volume stores and ethnic stores can benefit by carrying multiple varieties in both larger and smaller sizes.

Educate the Customer

We have identified lack of knowledge about selecting and cutting mangos as two major barriers to purchase. That's why we've developed POS designs to help close these two educational gaps. The next pieces we'll develop as part of our POS strategy will communicate usage ideas. We particularly want to provide usage ideas for firmer mangos, giving customers a reason to purchase and a way to use not-yet-ripe mangos immediately in a slaw, chutney or salsa.

Ripe and Ready to Eat

By providing mangos at various levels of ripeness, your customers get to choose. Do I want to eat a mango today? Do I want to eat a mango three days from now? How about BOTH?! By rotating fruit, grouping it by ripeness and educating customers about how to judge ripeness, you may decrease shrink and increase your customers' satisfaction with their mango purchases.

Avoid the Chill

Some stores make the mistake of displaying very cold, hard fruit which won't pass the "squeeze" test. Experts seem to agree that the optimum temperature for storing mangos is around 55 degrees F.

Seamless Season

Many retailers promote mangos in spring and summer...and stop there. With year-round availability, fall and winter present unique opportunities to promote mangos. Assimilated ethnic groups in the U.S. like to eat food familiar from their homeland along with their adopted cuisine - especially during the holidays. Think roast turkey with mango chutney...