Brand new for 2013, the National Mango Board (NMB) produced high graphic, freestanding Mango Display Bins to be placed in participating retail stores nationally. More than 6,000 produce departments will use the displays to educate consumers about mangos and many have already shared positive results and outstanding feedback.
The National Mango Board (NMB) is calling on mango shippers for their help to encourage small retailers to participate in their third annual Mango Mania Display Contest throughout the month of July. The contest is designed specifically for individual stores or small chains with up to 50 stores to help boost their mango sales, all while showcasing their
The National Mango Board’s (NMB) new marketing campaign, Mangover, officially launched May 2 with new celebrity spokesperson, Clinton Kelly. Kelly, the co-host of “What Not to Wear” on TLC and “The Chew” on ABC, partners with the NMB to motivate consumers to refresh their dishes and upgrade seasonal favorites with the fresh
Two of the most serious health conditions facing Americans today—obesity and cancer—are the subject of new mango nutrition research presented this week at the Federation of American Societies for Experimental Biology (FASEB) in Boston. This preliminary research identifies important findings that merit further investigation to determine
The National Mango Board (NMB) has published the Mango FreshFacts Shopper Insights report, which shows that mango buyers spend 40 percent more per grocery basket than other produce buyers. This report, prepared by Nielsen-Perishables Group, details shopper behavior based on loyalty card purchasing data from more than 30 million U.S. households. The study
