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Making a Difference – One Mango at a Time
Since the National Mango Board (NMB) was formed in 2005, the group has been working to increase mango consumption in the United States, and striving to measure the impact of the program.
From the number of mango samples served to runners at a marathon event all the way up to the total value of all mango imports; the NMB sets goals, measures outcomes and evaluates results every step of the way.
Check out the first comprehensive 2011 Annual Newsletter for an overview of last year's activities at the NMB with updates and results of marketing and research programs.