Foodservice Marketing

In Foodservice PR & Marketing the NMB strives to increase mango awareness & education amongst foodservice operators, chefs and media with the goal of securing new fresh mango menu items. The foodservice arena is important because 50% of all consumer food dollars are spent in foodservice establishments. Additionally, many food trends start in foodservice, so more mangos on menus can also help drive future mango sales in grocery stores.

PR & Editorial

• Six press releases (6) throughout 2013
• Photo shoot capturing chef recipes featuring mangos.
• Ongoing outreach and support for editors.
• Participation in International Foodservice Editorial Conference (IFEC) including a mango product placement sponsorship and an editor dinner.
• Sponsorship of Multicultural Cuisine Editor Brunch where the menu will feature multiple mango menu items.

Chain Activities

• Maintain relationships with foodservice chains and identify potential partners.
• Chain support, including customized menu concept development, recipe development and follow-up with interested brands.
• Promotions with 6 to 8 chains
• Convene a group of 4 to 6 chefs across segments for education and hands-on learning in a kitchen with Chef Allen Susser.

Industry Events

• National Restaurant Association’s Spring Marketing Executive Group (MEG)
  • Attendees often determine marketing promotions as well as menu items.
  • Meals feature sponsor’s products.
• Flavor Experience
  • Meals feature sponsor’s products.
  • Includes a dinner event for an elite group of prospect operators.

Culinary Education

• Educate chefs about how to use mangos to increase volume in foodservice.