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NMB Stays Connected with Consumers through Social Media
As we increase our efforts in social media outreach in conjunction with other innovative programs, mango messages are reaching more consumers, resulting in increased unique visitors to our newly designed website, www.mango.org. From January to April 2012, a total of 71,474 visitors have already viewed our new site, an increase of 35% compared to 52,821 during the same time last year. We also launched our mobile site in March for easy access to fresh mango recipes, tips, videos and more for consumers.
In addition, consumers can learn more about mangos by visiting and subscribing to one or all of our social media channels:
- Facebook- www.facebook.com/letsmango, the number of fans in April 2012 has increased 65% compared with the same time last year
- Twitter- www.twitter.com/jango_mango, the number of followers has increased 22% compared to April 2011
- YouTube channel- www.youtube.com/mangoboard, the number of views increased 47% since June 2011
- Blog- www.mango.org/blog, currently receives more than 34 times the number of visitors than June 2011
- Pinterest- www.pinterest.com/mangoboard, a new addition to NMB’s social media outlets in 2012