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NMB Retail Webpage a Source of Valuable Tools for Mango Retailers
The National Mango Board's retail page at www.mango.org/retail, has a wealth of tools available for retailers. Retailers can find many resources to help them sell more mangos, such as POS materials that include how-to-cut, selection and ripening, nutrition, green-skinned and yellow-skinned mangos and a wide array of easy and delicious mango recipes for consumers to try. The NMB's professional image library is also available along with key marketing messages developed especially for retailers.
Another section on their Retail page that provides an extensive amount of resources is the handling and merchandising tab. This page includes the Mango Maturity and Ripeness Guide (color chart) for receiving, the Mango Backroom Poster for store-level training and the Mango Postharvest Best Management Practices Manual. For retailers involved in planning and buying, the site also features tools for understanding the mango crop, building custom historical reports on price and volume, finding mango suppliers and more.
Please let your retailers know about the tools and resources available at www.mango.org/retail.