A SALUTE TO RETAIL HEROES
2021 MANGO RETAIL ROUNDTABLE
The National Mango Board retail team and retail leaders introduced and reviewed the National Mango Board retail strategy for whole and fresh cut mangos for 2021.
Mango training program for warehouse employees, retail RDs, store associates and produce corporate reps.
POINT OF SALE MATERIALS
Educate your customers and drive mango sales with POS materials.
MANGO DISPLAY BINS
The National Mango Board offers mango display bins to many of our retail partners each year.
MANGO SHRINK STUDY
The National Mango Board commissioned a study on retail shrink causes and effects.
CINCO DE MANGO
Cinco de Mayo is a great holiday for mangos. Retailers can prepare for Cinco de Mayo shoppers with assets from the National Mango Board.
MANGO PARTNER OF THE MONTH
The NMB has many retail partners who all play an important role in building and growing the mango category.
VARIETIES AND PLU CODES
The NMB wants to ensure that all retailers and mango industry members are aware of the correct PLU codes.
RIPENING & QUALITY ASSESSMENT
Find resources to help improve your mango quality assessment procedures.
Pump up your mango sales using NMB's best practices for handling and merchandising.
PROMO IDEAS AND MARKETING MESSAGES
You can feel confident using any of these messages in your consumer communication pieces.
CATEGORY DEVELOPMENT AND CONSUMER RESEARCH
Understanding consumer purchasing behaviors is key to increasing mango consumption in the U.S.
ATAULFO MANGO IS NOW "HONEY"
Sometimes it just makes sense to simplify. That's why we are re-branding the Ataulfo variety to "Honey" in the U.S.
MANGO MOVER NEWSLETTER
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